It was a sweep for TSN with Sunday’s SCOTTIES TOURNAMENT OF HEARTS Final delivering the highest television audience ever recorded in the tournament’s history*. Preliminary overnight data from BBM Canada confirms an average audience of 1.2 million viewers watched Team Canada’s Jennifer Jones win her fourth Scotties title in a dramatic final against the impressive young team from Prince Edward Island.
Last year’s final attracted an audience of 928,000 viewers.
Overall audiences for 2010 SCOTTIES TOURNAMENT OF HEARTS on TSN averaged 508,000 viewers, a 27% increase compared to last year’s average. TSN delivered 70 hours of Scotties coverage live from Sault Ste. Marie, ON this year.
TSN’s curling coverage continues through the Vancouver 2010 Olympic Winter Games, the 2010 TIM HORTONS BRIER, the 2010 WORLD WOMEN’S CURLING CHAMPIONSHIP and the 2010 CAPITAL ONE WORLD MEN’S CURLING CHAMPIONSHIP.
TSN’s long-standing partnership with the Canadian Curling Association dates back to the network’s inception in 1984.
*Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters
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