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| Healthy Canadian Media Group Teams Up With Discovery Health Channel To Provide Health And Wellness Content In Waiting Rooms |
| Posted
on Tuesday, July 16, 2002 - 08:13 AM |
The Healthy Canadian Media Group (HCMG) is pleased to announce its agreement to distribute health and wellness programming content from Discovery Health Channel through HCMG’s PatientDirect TV network in family medical clinics across Canada.
Through PatientDirect TV, HCMG combines closed circuit television and digital computer technology to deliver educational content and advertising messages to waiting rooms of Canadian healthcare facilities. Using computer graphics, animation and motion video, information is displayed on a large screen TV, in a looped format, repeating every 20-30 minutes. Programming at each site consists of health information focused around monthly features, health hints, FAQs and news and weather updates.
“As a result of this key partnership with Discovery Health Channel, PatientDirect TV will improve its ability to provide quality educational health and lifestyle information to approximately 9 million patients waiting to see their doctors annually,” says Dr. Don Wilson, President, Healthy Canadian Media Group.
“Discovery Health Channel’s content is a perfect fit for people who are already in the mindset to receive medical advice/guidance,” says Jim Johnson, Director of Advertising & Partnership Marketing, Alliance Atlantis Broadcasting. “We’re excited about the opportunity to reach
a targeted audience in healthcare facilities where HMCG has a presence – currently in greater Toronto, London, Hamilton, Ottawa, Calgary, Vancouver and soon, Edmonton and Montreal.”
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